Omar Mashharawi
01
Melting
Scrap and DRI melt at 1,600°C and are cast into billets.
Riyadh · Al Rajhi Steel · since 2008
Fifteen years in steel.Now building software.
The mark
Steel and code,in one mark.
Rebar for the strength, binary for the software. Fifteen years of steel and the tools built from it, in a single badge.
Mashharawi · Software & AI | Steel solutionsFILM 00:10
From the yard
I know where the time goesin every order.
Fifteen years between customers, mills and sites showed me where each order loses hours. The tools here came out of those hours.
Steel yard · RiyadhFIG. 01
Riyadh is building
A city rising every day,and every floor starts with steel.
Tools
Tools I built because I needed them.
Reinforcing steel weight
01Diameter to kilos per metre, per bar and per tonne.
Steel section weight
02182 sizes of IPE, HEA, HEB, UPN and angles, plus pipe and tube.
RebarPlan
03Bar bending schedule, cutting plan and shop sheet. Windows and Mac.
PDF
OpenPDFKit
04Merge, split, compress and OCR, entirely offline.
15years in the steel trade
182steel sections in the calculator
80%growth in export sales
3steel companies, one career
In the field
Steel is weighed by the kilo.Trust is built by the order.
Every bar has a weight.
Every weight has an invoice.
The life of a bar
From the furnace to the concrete.
02
Rolling
Billets are rolled down to diameter, ribbed and marked.
03
Cutting and bending
To the bar schedule and BS 8666 shape codes, with the least waste.
04
Site
Cages, columns and mesh, checked by the engineer before the pour.
Desktop app
RebarPlanFrom the bar schedule to the cutting plan.
Finds the lowest-waste cut for every diameter and prints the shop sheet and labels. Free for Windows and Mac.
See RebarPlan
Fifteen years in commercial steel, now building with software.
I'm a commercial and sales professional with extensive experience in the steel industry, business development, customer relationships, and team leadership. Alongside that career, I've developed a strong interest in software development, artificial intelligence, and building digital products.
My move from commercial management into technology comes from a broader interest in solving real-world problems through a combination of business understanding, software, and AI.
- Experience
- ~15 years
in steel - Current role
- Section Head
Al Rajhi Steel - Since
- 2018
Riyadh - Export sales
- Increased
by 80%
From the sales floor to the source code.
I began my career in sales within the steel industry and built extensive experience working directly with customers, teams, business operations, pricing, market development, and commercial strategy.
Over the years, that experience created a strong understanding of how businesses actually operate, and where processes quietly become inefficient: information that is re-entered by hand, decisions that wait on a spreadsheet, work that depends on one person remembering a detail.
That gradually led to a deeper interest in technology, programming, software development, and artificial intelligence. Not as a career reset, but as the next tool for the same problems.
Business + Technology
The goal: understand technology deeply enough to build useful products and solutions that solve real problems.
Commercial roles across the steel industry.
2018 to present
Section Head
Al Rajhi Steel Co. · Riyadh
- Sales management, business development, and commercial operations.
- Increased export sales by 80%.
- Developed pricing policies that improved channel profitability and reduced pricing conflicts.
- Managed and developed sales teams, building collaborative, high-performance working environments.
- Prepared monthly and quarterly business reviews.
- Built sales plans based on market and sales trends.
- Worked across business development, trade marketing, sales, and supplier-related functions.
- Developed customer-focused processes and commercial strategies.
2010-2018
Sales Manager
Al Musairiey Metallic Industries
- Managed the wholesale division and expanded regional market coverage.
- Established sales targets and developed sales strategies.
- Coached sales teams and improved profitability.
- Worked on pricing and business development.
2008-2010
Sales Executive
Arabian Steel Pipes
- Developed customer relationships and managed accounts.
- Generated opportunities and supported customer business requirements.
- Analyzed industry and competitor trends.
Skills
Business & commercial
Technology & future skills
Listed as areas of active work and learning, not as claimed professional expertise.
From business to technology
The problems came first. The code came after.
Years of working with customers, teams, and day-to-day business processes make the gaps obvious: the manual step that keeps producing errors, the system that does not talk to the next one, the report that takes a day to assemble and an hour to read.
Simplify the work
Remove the repeated manual steps between a request arriving and the work being done.
Connect the systems
Get processes and tools to pass information to each other instead of relying on re-entry.
Reduce the errors
Where a mistake is expensive, put the check in the software rather than in someone's memory.
The interest is not technology for its own sake. It is what software and AI can do for productivity, for accuracy, and for the experience of the people using the system.
Automation & workflow governance
Automating a process is the easy half. Governing it is the other half.
A large share of business work is a chain of steps that already follows rules: a request arrives, information is checked, an approval is needed, a record has to exist afterwards. I'm particularly interested in this layer, and in designing automated workflows on n8n: connecting the systems a business already uses, and moving repetitive steps out of people's inboxes.
The part that gets my attention is governance. An automation that runs without ownership, approval points, error handling, or a record of what it did is a risk rather than an improvement. The design question is not only what the workflow does, but who owns it, what it is allowed to decide on its own, and what it leaves behind as evidence.
Ownership
Every workflow has a person accountable for it, not just a switch that is on.
Approval points
Decisions with commercial or contractual weight stay with a human.
Failure handling
A workflow that breaks should say so loudly, not fail silently.
Traceability
What ran, on what input, and what it produced, recorded and reviewable.
Built, not just studied.
I didn't want to learn programming only as a theory. I wanted to build something real.
Steel Section Calculator
An offline calculator for structural steel section weights (I/H-beams, channels, angles, bars, pipe, tube, sheet), with no ads, no login, nothing ever leaves the device. Core formulas cross-checked against published EN 10365 / EN 10056 reference tables. Available now on the App Store.
Steel Quotation Assistant
A command-line tool for reinforcing-steel sales quotations: pricing by grade and size, VAT, sequential numbering, and local storage. Standard library only, no external dependencies.
Tubes — colour sort
A water-sort puzzle game: pour the colours until every tube holds one. The engine and level solver are built and tested so every level can be solved. Available now on the App Store.
Arabic Crossword
An Arabic crossword generator built right to left from the start, so the grid, clues and typing all read the way Arabic does. Available now on the App Store.
Artificial intelligence
AI is interesting where it meets the work.
The attention here is on applied AI: how it changes the way a business operates, how decisions get made, how work gets automated, and how people interact with the software in front of them.
Business processes
Where judgment-heavy, repetitive work can be supported or handled by a system.
Decision making
Getting the relevant information in front of the person deciding, in a form they can act on.
Customer experience
Faster, more consistent responses, without losing the relationship behind them.
Treated as a working tool for real business problems, not as a trend to follow.
Where the learning is actually recorded.
GitHub is a central part of this journey. It is where projects are built, ideas are tested, modern development practices are learned, and the technical work is documented over time.
The profile is a work in progress rather than a portfolio of finished products, which is the point: it shows the actual path, including the parts still under construction.
- Profilegithub.com/UKDean
- Used forProjects & experiments
- FocusSoftware & AI
See the Projects section above for what's currently there.
Where the commercial side of the work gets discussed.
LinkedIn is where the day-to-day of the steel business gets written down: what the market is doing, how pricing decisions actually get made, and where a process is costing more than it should.
The technical work sits on GitHub; the commercial thinking sits there. Both come from the same problems.
- Profilein/mashharawi
- Posts aboutSteel & commercial
- LanguageArabic & English
- FeedRSS
Notes are published here first, then shared on LinkedIn automatically through the feed.
Let's connect.
Whether you're interested in business, technology, AI, software, or simply exchanging ideas, I'd be glad to connect.
Rebar supply · Al Rajhi Steel
Need reinforcing steel for a project?
I am a Section Head at Al Rajhi Steel. Send me the sizes and quantities, or the bar bending schedule, and I will come back with a quotation.
- 10 to 32 mm · 12 m bars
- Grade 60 and Grade 80
- Cut to length
- Epoxy coating
- Test certificates available
- Immediate delivery after payment or LC opening
- Riyadh · Jeddah · Qassim · Taif
- Shipping across Saudi Arabia
